https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today What Creativity in Marketing Looks Like Today It’s about being an entrepreneur, not a promoter. hbr.org What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go int..
https://blog.hubspot.com/marketing/marketing-articles The 20 Best Marketing Articles of All Time, According to HubSpot's Marketing Team We asked marketers at HubSpot what their favorite marketing article is and why. Check out the ones they read on repeat. blog.hubspot.com